• Commercially focused Aesthetics and Salon Operations Leader with 15+ years of experience across luxury salon, spa, and medical aesthetics environments in the UAE and GCC
• Managed multi-location operations and new-site setup
• Developed onboarding frameworks and operational systems
• Optimized CRM systems and client journey processes
• Applied KPI-driven performance management to improve business outcomes
• Designed operational strategies to increase enquiry-to-treatment conversion, client retention, and retail-to-service ratios
• Stabilized teams through SOP implementation and coaching-led leadership
• Delivered operations management, business development, and sales-led service training
• Supported beauty brands and clinics in improving revenue and service experience
