I have 2+ years of experience in social media marketing with a strong focus on paid ads, campaign planning, and performance optimization. I’ve managed Meta (Facebook & Instagram) campaigns for beauty, wellness, and service-based brands—handling audience targeting, creatives testing, budgeting, and performance tracking. Alongside paid ads, I’ve worked on content planning, caption writing, scheduling, and engagement monitoring to ensure organic and paid efforts align. I’m comfortable using analytics tools to measure results, improve engagement, and drive conversions, and I enjoy working with teams to execute campaigns that deliver real business outcomes.