Digital Marketing Specialist at ABC International (Nov '23 - Oct '24) Managed and optimized multiple social media platforms of all the brands under ABC International including Cool and Cool, Al Absar Perfumes, V Care and Doctor Pet, with strong focus on GCC market, driving traffic, enhancing brand visibility, and engaging customers for increased acquisition and retention. Designed a comprehensive social media calendar to streamline content scheduling, ensuring consistent and timely posts across multiple platforms. Integrated key marketing initiatives, promotions, and events into the calendar, aligning content with business objectives and seasonal trends. Created content, including blog posts, graphics, videos, and infographics, tailored to each brand's voice and audience. Monitored the effectiveness of scheduled content through analytics and adjusted the calendar as needed to optimize engagement and reach. Liaised with brand managers to strategically promote brands, ensuring consistent brand representation and messaging coherence across all social media channels. Developed and executed media buying strategies to maximize ad spend efficiency and achieve campaign objectives across various social media platforms. Managed advertising budgets by allocating resources effectively and ensuring cost-effective ad placements that met performance goals. Monitored and analyzed campaign performance metrics, such as click-through rates, conversion rates and engagement rates. Increased follower base and engagement rate through targeted campaigns and collaborations with influencers. Facilitated ecommerce team to drive sales growth through strategic social media initiatives.Social Media Marketing Executive at PetBae, Dubai (Nov '21 - Sept'22) Developing and executing marketing campaigns across various platforms like Google Ads, Facebook Ads and Instagram. Managing all the social media platforms and helping it grow in terms of followers and brand awareness. Creating engaging content for daily Instagram (Reels, posts and stories), TikTok, and Facebook (Videos, posts, blogs) to keep the audience engaged. Staying up-to-date on social media trends, tools and techniques and providing recommendations for continuous improvement. Maintaining the brands presence on Social Media and focusing on the conversions through the right target audience and CTA. SEO Optimization by conducting keyword research and implementing SEO strategies to improve organic search ranking and website traffic. Managing email marketing including creating newsletter and segmenting lists on MailChimp. Creating advertising campaigns using tools like Adobe Photoshop and Canva with the latest trends.Social Media Executive at Smart Travel, Sharjah, United Arab Emirates (March '19 - Nov '21) Developed engaging travel content, including destination highlights, tips, customer stories, and real-time experiences, to attract and retain followers. Led the development of seasonal and promotional social media campaigns, tailoring content to each platform (Instagram and Facebook) and aligning with customer demographics. Collaborated with travel influencers and bloggers, organizing hosted trips to promote travel packages and expand brand reach. Managed and optimized paid social media campaigns (Facebook, Instagram), focusing on audience targeting and maximizing ROI. Stayed updated on social media trends, launching Instagram Reels featuring exotic destinations, increasing engagement by 30%.