Freelance Remote (Italy/Dubai) Digital Marketing & E-commerce Specialist 2024 – 2025 Launched and managed multiple e-commerce stores (Shopify), handling brand creation, store setup, and product research Created and optimized advertising campaigns on Meta Ads (Facebook/Instagram) and TikTok Ads Coordinated product sourcing with Chinese suppliers and agents Wrote ad copy, product descriptions, and website content to drive sales Managed influencer collaborations and purchased UGC content through Fiverr Designed visual content using Canva, Photoshop, and Lightroom Actively updated skills through digital marketing courses and trends Founder – Abaya E-commerce Brand Dubai / Remote 2023 – 2024 Launched and managed a personal abaya fashion brand, focused on modest wear and modern style Built the full e-commerce store using Shopify, including layout design, copywriting, and product upload Created the visual identity and branding, selecting abaya styles aligned with market trends Handled supplier relations with agents in China for sourcing and logistics Managed paid ads on Meta (Facebook & Instagram) and TikTok to drive traffic and conversions Collaborated with freelancers and influencers to generate visual content and ads Gained deep knowledge of the modest fashion market and digital retail strategies Project currently paused due to relocation and focus on new professional goals Part-Time/Freelance Various Events Italy & Dubai Hostess & Event Support 2018 – 2024 Worked at events, beach clubs, and showrooms as a hostess and guest greeter Assisted with guest lists, flyers, and client seating at VIP events and beach venues Participated in events and ad by The Secret Society (Dubai) Supported brand activations and luxury showroom logistics Luxury Salon Chain Dubai, United Arab Emirates Beauty salon manager 2021 - Sep 2024 Led the growth from 1 to 3 successful salons, expanding brand visibility and increasing revenue year over year Managed daily operations, scheduling, staff supervision (5-6 employees per salon), and ensured premium service standards Created and executed marketing campaigns on Facebook and Google Ads, driving client acquisition and brand awareness Delivered seamless client service, including appointment handling, customer inquiries, and front desk management Oversaw recruitment, training, and staff development to ensure a highly skilled, professional team Boosted brand prestige by managing influencer partnerships and collaborating with platforms like The Secret Society Dubai New style Padua, Italy Salon Owner and Manager 2012 - 2021 Owned and operated a beauty salon, handling all areas from staff management to finance and marketing Built a strong, loyal clientele through exceptional service and personal attention Recruited and trained a team of 3-4 professionals, maintaining high service quality and efficiency Promoted services via social media campaigns, local collaborations, and customer loyalty initiatives Optimized inventory usage and reduced costs through effective product and budget management JeM Parrucchieri Venice, Italy Assistant Salon Manager 2009 – 2012 Supported the owner in managing salon operations, ensuring smooth daily workflow and service quality Supervised staff during busy shifts, coordinated bookings, and handled high-volume customer service Managed inventory, product ordering, and stock levels Contributed to promotional planning and improved client retention through excellent service