Freelance Remote (Italy/Dubai) Digital Marketing & E-commerce Specialist 2024 – 2025
Launched and managed multiple e-commerce stores (Shopify), handling brand creation, store setup, and product research
Created and optimized advertising campaigns on Meta Ads (Facebook/Instagram) and TikTok Ads
Coordinated product sourcing with Chinese suppliers and agents
Wrote ad copy, product descriptions, and website content to drive sales
Managed influencer collaborations and purchased UGC content through Fiverr
Designed visual content using Canva, Photoshop, and Lightroom
Actively updated skills through digital marketing courses and trends
Founder – Abaya E-commerce Brand Dubai / Remote 2023 – 2024
Launched and managed a personal abaya fashion brand, focused on modest wear and modern style
Built the full e-commerce store using Shopify, including layout design, copywriting, and product upload
Created the visual identity and branding, selecting abaya styles aligned with market trends
Handled supplier relations with agents in China for sourcing and logistics
Managed paid ads on Meta (Facebook & Instagram) and TikTok to drive traffic and conversions
Collaborated with freelancers and influencers to generate visual content and ads
Gained deep knowledge of the modest fashion market and digital retail strategies
Project currently paused due to relocation and focus on new professional goals
Part-Time/Freelance Various Events Italy & Dubai Hostess & Event Support 2018 – 2024
Worked at events, beach clubs, and showrooms as a hostess and guest greeter
Assisted with guest lists, flyers, and client seating at VIP events and beach venues
Participated in events and ad by The Secret Society (Dubai)
Supported brand activations and luxury showroom logistics
Luxury Salon Chain Dubai, United Arab Emirates
Beauty salon manager 2021 - Sep 2024
Led the growth from 1 to 3 successful salons, expanding brand visibility and increasing revenue year over year
Managed daily operations, scheduling, staff supervision (5-6 employees per salon), and ensured premium service standards
Created and executed marketing campaigns on Facebook and Google Ads, driving client acquisition and brand awareness
Delivered seamless client service, including appointment handling, customer inquiries, and front desk management
Oversaw recruitment, training, and staff development to ensure a highly skilled, professional team
Boosted brand prestige by managing influencer partnerships and collaborating with platforms like The Secret Society Dubai
New style Padua, Italy Salon Owner and Manager 2012 - 2021
Owned and operated a beauty salon, handling all areas from staff management to finance and marketing
Built a strong, loyal clientele through exceptional service and personal attention
Recruited and trained a team of 3-4 professionals, maintaining high service quality and efficiency
Promoted services via social media campaigns, local collaborations, and customer loyalty initiatives
Optimized inventory usage and reduced costs through effective product and budget management
JeM Parrucchieri Venice, Italy Assistant Salon Manager 2009 – 2012
Supported the owner in managing salon operations, ensuring smooth daily workflow and service quality
Supervised staff during busy shifts, coordinated bookings, and handled high-volume customer service
Managed inventory, product ordering, and stock levels
Contributed to promotional planning and improved client retention through excellent service
